Thursday, 20 February 2014

Bangladeshi tourism Industry and SWOT analysis of tourism industry

Bangladeshi tourism  Industry

Today tourism is the advantageous and up-to-date business all over the world. It has become one of the major international trade categories. For any countries, it is one of the main income sources and the number one export category, creating much needed employment and opportunities for development. Bangladesh has a great opportunity of become as a tourist nation.

The capital city of Bangladesh sits on the north bank of the Buriganga River, roughly in the center of the country. If you've arrived in Dhaka from South-East Asia, you'll probably be struck by the lack commercial activity.

Dhaka:
Dhaka's premier attraction is Lalbagh Fort, an unfinished fort dating from 1678 located in the Old City. The area also contains a couple of attractive mosques, including Hussain Dalan. The National Museum is north of the Old City in the old European zone known as Modern City. It has fascinating displays of Bangladesh's Hindu, Buddhist and Moghul past and an extensive collection of fine folk art and handicrafts. It is the centre of industrial, commercial, cultural, educational and political activities for Bangladesh. Rickshaws (tricycle) on the city streets are common attractions for the visitors

Chittagong:
 The second largest city in Bangladesh is Chittagong . It sits on the bank of the Karnapuli River and has an interesting old waterfront area known as Sadarghat which reflects the importance of river trade to the city's growth. The Shahi Jama-e-Masjid and Qadam Mubarak Mosque are two of the most impressive buildings in the city.

Cox's Bazar:
 Bangladesh's only beach resort is near the Myanmar border in an area where Rohingya refugees have settled to escape persecution in Myanmar. It includes Himacheri Beach and Inani Beach.

Mainimati Ruins:
Famous as an important centre of Buddhist culture from the 7th to 12th centuries, the buildings excavated here were made totally of baked bricks.

Kaptai:
A pleasant and picturesque drive of 64 km. from Chittagong brings you to a huge expanse of emerald and blue water ringed with tropical forest. It is the famous man-made Kaptai lake (680 sq. km) formed by damming the Karnaphuli river.


Khulna:
khulna is another big city of Bangladesh closed to India and at the south is the Bay of Bangal.


Sundarbans National Park:
The Sundarbans are the largest littoral mangrove belt in the world, stretching 80km into the Bangladeshi hinterland from the coast. The forests aren't just mangrove swamps though; they include some of the stands of the mighty jungles. It Sundarbans cover an area of 38,500 sq km, of which about one-third is covered in water.
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Sylhet:
The greater Sylhet is the hilly district in the country. Nestled in the picturesque Surma Valley ambits scenic tea plantations and green tropical forests, it is a prime attraction for all tourists.

Madhabkunda:
Madhabkunda is the largest waterfall in Bangladesh. Its outer atmosphere is very much lucrative to the tourist. Every year thousands of tourists visit Madabkunda & enjoy its beauties. Madabkunda situated in the northeast area & about 350 Km distance from Dhaka city.

SWOT analysis of tourism development of Bangladesh

 Strengths of Tourism Development in Bangladesh
Ú Bangladesh is unique for its natural resources.
Ú She has the largest sea beach in the world.
Ú Bangladesh is renowned for its archaeological and historical places.
Ú She has unique natural beauty and greenery.
Ú Nation is famous for hospitality.
Ú Rich cultural heritage and religious harmony

Weaknesses of Tourism Development in Bangladesh
Tourism sites are not properly explored, extracted and managed.
Lack of investments.
Very Low quality services.
Lack of safety, security and hygiene.
 Lack of infrastructural development.
Visa requirement and complex visa procedures.
Absence of sales plan and public relation activities.
Lack of private initiatives in tourism development

Opportunities of Tourism Development in Bangladesh
Scope of making the tourist spots more attractive.
Research and development to attract more tourist and making favorable tourism policy.
 Development of tourism culture.
Arrangement of international events like World Cup Cricket, Football, etc.

Threats of Tourism Development in Bangladesh
 Political Instability of the country.
 Harassment by the police and the broker in the airport.
Language barrier of the people of the country.
Conservative social and religious systems.

 Strong competition within the region, barriers to overcome the image crisis of the country.

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Thanks a lot
Regards,
morsalina

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